What is Pinterest?

Pinterest is a social media platform and website that allows users to discover, save, and share ideas and inspiration, primarily through the use of images and videos known as “pins.” Users can create virtual pinboards to organize and categorize their pins, and they can follow other users and boards to discover new ideas and inspiration.

Pinterest was founded in 2010 and is headquartered in San Francisco, California. It is available as a website and as a mobile app, and it is free to use. Pinterest has millions of users worldwide and is particularly popular among women and people who are interested in design, fashion, cooking, and other creative pursuits.

On Pinterest, users can search for ideas and inspiration by topic or keyword, or they can browse through recommended content based on their interests. They can also save pins from other users or from the web to their own pinboards, and they can share their own pins with their followers or on other social media platforms.

Pinterest is mostly used as a tool for planning and organizing, and it can be a helpful resource for finding ideas and inspiration for projects, events, or everyday life. It is also a popular platform for businesses and brands to promote their products and services and to connect with their customers and followers.

As of April 2019, Pinterest had 250 million users. This is only a fraction of the audience that networks like Facebook (2.3 billion users), YouTube (1.9 billion), and Instagram (1 billion) can elicit. Because of its scale, some marketers believe Pinterest isn’t worth the effort.

However, fewer users mean less competition. And because of this, it is considerably easier for your messages to stand out on Pinterest than on other platforms—especially if they are well-crafted.

The Pinterest audience is also distinctive. According to the social media network, their platform appeals to women in the United States, notably millennials and mothers.