What is Google AMP?

The goal of Google’s open-source project Accelerated Mobile Pages (AMP) is to enhance the functionality and user experience of web pages on mobile devices. If you want to learn about AMP and how to use it, here are some steps you can follow:

1. Familiarize yourself with the basic concepts of web development, such as HTML, CSS, and JavaScript.
2. Read the AMP documentation to learn about the various features and concepts of AMP, such as AMP HTML, AMP JS, and AMP Cache.
3. Learn how to create AMP-compliant pages by following the AMP guidelines and best practices.
4. Experiment with creating AMP pages using the AMP starter templates and the AMP validator tool.
5. Consider taking online courses or enrolling in a Bootcamp to learn more advanced concepts and gain practical experience.

Mobile users with unreliable internet connections can easily access lightweight AMP content. Additionally, a faster page load time enhances user experience, which raises the likelihood that visitors will stay on your site longer.

Additionally, because Google uses page load speed as one of its ranking factors, AMPs are given preference in its search algorithms, which has an impact on ranks. In essence, the speedier site prevails if the two are virtually tied.

Visitors are more likely to stay on your site when your pages load quickly. According to a Google study, if a mobile site takes longer than 23 seconds to load, 53% of visitors will leave the page. Additionally, publishers who use AMP can see a 2x increase in the amount of time visitors spend on a page. And more interactions with your website’s content can lead to more conversions.