What is Web Analytics?
Web analytics is the procedure of collecting, measuring, and analyzing data about website traffic and performance. It is used to understand how visitors interact with a website and can provide insights into the effectiveness of a website and its marketing efforts.
Web analytics tools, such as Google Analytics, can track a variety of metrics, such as the number of visitors to a website, the source of traffic (e.g. search engines, social media, referral websites), the pages that visitors view, and the actions that visitors take on the website (e.g. filling out a form, making a purchase).
Web analytics can be used to identify trends and patterns in website traffic, understand the behaviour of visitors, and optimize a website and its marketing efforts. For example, a business might use web analytics to identify the most popular pages on its website or to determine the effectiveness of its search engine optimization (SEO) efforts.
Overall, web analytics is an important tool for understanding and improving the performance of a website and its marketing efforts.
In order to develop an online plan for enhancing the website experience, website data must first be collected, processed, reported on, and then analyzed. This process is known as web analytics.
Web analytics is crucial to assist you in the following:
- Improve your marketing initiatives
- Recognize your website’s users
- Review website conversions
- Enhance the user experience on the website
- Improve your search engine positioning
- Recognize and improve referral sources
Use a web analytics tool to continuously monitor important site performance indicators, such as monthly unique visitors, bounce rate, and conversion rate.