What are SEO Techniques?
SEO techniques are strategies and tactics used to improve the ranking of a website in search engine results pages (SERPs). The main aim of SEO is to increase the visibility and accessibility of a website by trying to improve its ranking in search engine results for relevant keywords and phrases.
There are several types of SEO techniques, including:
- On-page optimisation: This involves optimising the content and structure of a website to make it more attractive to search engines. This includes using relevant keywords in the website’s content and meta tags, optimising the website’s title and header tags, and using alt tags to describe images.
- Off-page optimisation involves activities outside of the website to improve its ranking in search engine results. This includes building links from other reputable websites, using social media to promote the website, and generating online reviews.
- Technical SEO: This involves optimising the technical aspects of a website to improve its worth, speedy access for web crawlers and indexability by search engines. This includes improving the website’s loading speed, ensuring that it is mobile-friendly, and fixing broken links.
By implementing a combination of these and other SEO techniques, businesses and organisations can improve the visibility and accessibility of their websites, which can lead to increased traffic, sales, and revenue.
It is now one of the most widely used digital marketing techniques by various companies and firms in order to bring more traffic to their website and create awareness about their products and services. It involves using various forms of tools and applications to analyse and understand web page activity.